Citizen Watches: The Ultimate Guide to Timeless Timepieces

Citizen Watches is a trusted name and brand leader in the watch industry for over 100 years. They are known for their uncompromising values, technical precision, innovative mindset, quality craftsmanship and design excellence. Citizen has been a pioneer in creating quartz crystal and titanium timepieces, and was also an early advocate for the environment by launching light-powered watches with Eco-Drive technology back in 1976.

Citizen offers a wide range of watches for both men and women, including the popular Promaster series. The collection features innovative new styles with Super Titaniumâ„¢ technology and precise timekeeping without the need for battery power. Citizen’s Gen-2 CZ Smart Hybrid is a perfect blend of style and technology, with its ability to connect to a smartphone and provide notifications, music control, and more.

Citizen’s commitment to the environment is evident in their core values and the use of Eco-Drive technology. They are continuously striving to reduce their environmental impact and create watches that are both stylish and sustainable. With their performance and functionality, Citizen watches are a popular choice for watch enthusiasts and those looking for a reliable timepiece.

Key Takeaways

History of Citizen Watches

Citizen Watch Company was founded in 1918 as Shokosha Watch Research Institute. The brand was registered in Switzerland by watchmaker Rodolphe Schmid for timepieces he sold in Japan. The trade name originated from a pocket watch CITIZEN sold in 1924. Today, Citizen Watches is one of the world’s largest producers of watches.

In the 1970s, Citizen Watches became a leader in quartz watches. From 1975 through 1981, the Citizen Watch Company unveiled a new watch with a world-first feature every year. One of the milestone Citizen watches from this period was the Citizen X-8, the first-ever titanium watch.

Citizen launched the world’s first multi-band atomic timekeeping watch in 1993 and has remained a pioneer of this field. Synchronized to atomic clocks, these watches are accurate to within one second in one hundred thousand years. The Skyhawk A-T line features radio-controlled timekeeping.

Established in 1995, The Citizen was conceived as a brand that would embody the ideal of incorporating and refining technologies that delight the wearer. By taking a leading role in the unending pursuit of the essence of the watch, The Citizen has gone on to craft the next ideal.

Eco-Drive Technology

Citizen is a renowned watchmaker that has been at the forefront of innovative watch technologies for decades. One such technology is the Eco-Drive, which was first introduced in 1976. The Eco-Drive technology is a revolutionary concept that has made it possible for watches to run on light energy, eliminating the need for batteries.

The Eco-Drive technology works by converting both natural and artificial light into energy to power watches. The technology is designed to capture light using an inbuilt solar cell, which then converts the light into energy that is stored in a rechargeable battery. The stored energy is used to power the watch, ensuring that it never stops anywhere in the world.

One of the benefits of the Eco-Drive technology is that it eliminates the need for battery replacements, which can be expensive and time-consuming. This makes Citizen watches with Eco-Drive technology a more sustainable and eco-friendly option compared to traditional watches that rely on batteries.

Citizen’s Eco-Drive watches are designed to charge from ordinary everyday light sources like indoor fluorescent lighting and desk lights. The technology is so efficient that even dim light can power the watch. This means that the watch can run for months without being exposed to direct sunlight.

Men’s Collection

Citizen offers a wide range of high-quality watches for men. Their men’s collection features exceptional craftsmanship and innovative designs that cater to the needs of modern men.

One of the most popular materials used in Citizen’s men’s watches is Super Titanium, which is 40% lighter and five times more scratch-resistant than stainless steel. This material is perfect for those who prefer a lightweight and durable watch that can withstand daily wear and tear.

The men’s collection also includes watches with atomic timekeeping technology, which ensures accurate timekeeping by synchronising with atomic clocks across the world. This feature is particularly useful for those who travel frequently and need to keep track of time in different time zones.

Citizen’s men’s collection also features watches with Eco-Drive technology, which is powered by light. This means that the watch never needs a battery replacement and can run on any kind of light source, including natural and artificial light.

The collection also includes dive watches that are water-resistant up to 200 metres, making them suitable for recreational diving and other water activities. These watches feature a unidirectional rotating bezel, which allows divers to keep track of elapsed time underwater.

In terms of design, the men’s collection offers a variety of styles, including modern, classic, and sporty. The collection includes watches with leather, metal, and rubber straps, as well as watches with diamond accents for those who prefer a more luxurious look.

Women’s Collection

Citizen offers a wide range of women’s watches that cater to different styles and preferences. From classic designs to modern styles, there is something for everyone. The watches are powered by Citizen’s Eco-Drive technology, which means they are powered by light and never need a battery replacement.

The women’s collection features beautiful craftsmanship in every style. The watches are made with high-quality materials and attention to detail. The collection includes watches with diamond accents, crystal elements, and mother-of-pearl dials. The watches come in different sizes, ranging from petite to oversized, to suit different wrist sizes.

One of the popular designs in the women’s collection is the Stiletto Diamond watch. This watch has a sleek and slim profile that looks elegant on the wrist. The watch features a diamond-accented dial and a stainless steel bracelet. It is perfect for women who prefer a minimalist and sophisticated look.

Another popular design is the Ceci watch. This watch features a mother-of-pearl dial with diamond accents and a rose gold-tone case. The watch has a classic and timeless design that can be worn for any occasion. It comes with a leather strap that adds a touch of elegance to the watch.

For women who prefer a sporty look, the Promaster Diver watch is a great choice. This watch is water-resistant up to 200 meters and has a unidirectional rotating bezel. The watch has a durable stainless steel case and a comfortable rubber strap. It is perfect for women who enjoy outdoor activities like swimming and diving.

Promaster Series

The Promaster Series by Citizen is a collection of watches that embody the spirit of adventure, whether in the air, on land, or at sea. These watches are designed to live up to the values of functionality, durability, and safety, while also respecting the planet.

The Promaster Series offers a range of features, including:

The Promaster Series includes models for different activities, including:

All Promaster watches are powered by Citizen’s Eco-Drive technology, which means they are powered by light and do not require a battery change. This makes them a sustainable choice for those who care about the environment.

Gen-2 CZ Smart Hybrid

Citizen has introduced the second-generation CZ Smart Hybrid, a smarter smartwatch that combines style with advanced technology. The watch boasts an impressive 18-day battery life, making it a reliable accessory for everyday use.

One of the key features of the Gen-2 CZ Smart Hybrid is its compatibility with IBM Watson, a powerful artificial intelligence platform. This integration allows the watch to provide personalised insights and recommendations based on the user’s activity and wellness data.

The Gen-2 CZ Smart Hybrid offers a range of fitness tracking features, including heart rate monitoring, sleep tracking and step counting. The watch is also water-resistant, making it suitable for swimming and other water-based activities.

Users can customise the watch face and choose from a variety of interchangeable straps to match their style. The watch is also compatible with the Citizen Connected app, which allows users to view their fitness stats and track their progress over time.

Environmental Impact

CITIZEN WATCHES is committed to reducing its environmental impact and has implemented several initiatives to achieve this goal. The company’s Environmental Vision 2050 outlines its long-term environmental goals and strategies for achieving them.

One of the most significant environmental risks facing the world today is climate change. CITIZEN WATCHES has taken measures to mitigate its impact by reducing greenhouse gas (GHG) emissions through energy-saving activities at its plants and offices and the introduction of electricity derived from renewable energy sources. The company is transparent about its environmental impact and notes the specific GHG emissions it is responsible for creating.

CITIZEN WATCHES also strives to create eco-friendly products. The company has a range of watches that are powered by its proprietary Eco-Drive technology, which converts light into energy. This technology eliminates the need for batteries, reducing the amount of hazardous waste generated by the company.

In addition to its product range, CITIZEN WATCHES is committed to reducing the use of hazardous chemicals in its manufacturing processes. The company has implemented a Chemical Substance Management System to ensure that its products and processes comply with international regulations and standards.

CITIZEN WATCHES also recognises the importance of water conservation and has implemented measures to reduce its water consumption. The company has set a target to reduce its water usage by 30% by 2030.

Performance and Functionality

Citizen watches are known for their exceptional performance and functionality. They are designed to be reliable timepieces that offer a range of features to meet the needs of different users. Whether you’re looking for a watch that can withstand tough conditions, or one that can keep track of multiple time zones, Citizen has a watch for you.

One of the key features of Citizen watches is their Eco-Drive technology. This innovative technology harnesses the power of light to keep the watch running. It means that you don’t need to worry about replacing the battery, as the watch will keep ticking as long as it’s exposed to light. This makes Citizen watches a great choice for those who want a low-maintenance timepiece that they can rely on.

Citizen watches also offer a range of other features that enhance their performance and functionality. For example, many Citizen watches come with chronograph functions, which allow you to time events with precision. They also often have water-resistant capabilities, making them suitable for swimming and other water-based activities. Additionally, some Citizen watches have GPS functionality, which allows you to track your location and navigate with ease.

Another feature that sets Citizen watches apart is their durability. They are designed to withstand tough conditions and are often made from high-quality materials such as stainless steel and sapphire crystal. This means that they can withstand knocks and bumps without sustaining damage, making them a great choice for those who lead an active lifestyle.

Popular Models

Citizen watches are known for their quality, durability, and style. They have a wide range of models that cater to different tastes and preferences. Here are some of the most popular models:

Citizen Eco-Drive Chandler

The Citizen Eco-Drive Chandler is a popular model that combines simplicity and functionality. It has a clean, uncluttered dial that displays time, day, and date. The watch is powered by Citizen’s Eco-Drive technology, which means it is powered by light and doesn’t require a battery. The Chandler is available in different sizes and colours, making it a versatile choice for any occasion.

Citizen Eco-Drive Promaster Diver

The Citizen Eco-Drive Promaster Diver is a popular choice for those who love water sports. It has a water resistance of up to 200 metres and a unidirectional bezel for accurate timing. The watch is powered by Eco-Drive technology and has a power reserve of up to 6 months. The Promaster Diver is available in different colours and strap options, making it a stylish and functional choice for any water enthusiast.

Citizen Eco-Drive Satellite Wave GPS

The Citizen Eco-Drive Satellite Wave GPS is a popular model for those who travel frequently. It has a GPS function that automatically adjusts the time to the correct time zone. The watch is powered by Eco-Drive technology and has a power reserve of up to 2 years. The Satellite Wave GPS is available in different colours and strap options, making it a stylish and functional choice for any traveller.

Citizen Eco-Drive Nighthawk

The Citizen Eco-Drive Nighthawk is a popular model for those who love aviation-inspired watches. It has a slide rule bezel that can be used for various calculations, such as fuel consumption and flight time. The watch is powered by Eco-Drive technology and has a power reserve of up to 6 months. The Nighthawk is available in different colours and strap options, making it a stylish and functional choice for any aviation enthusiast.

Citizen Eco-Drive Stiletto

The Citizen Eco-Drive Stiletto is a popular model for those who prefer a slim and elegant watch. It has a sleek design that is only 4.7mm thick, making it one of the thinnest watches in the world. The watch is powered by Eco-Drive technology and has a power reserve of up to 6 months. The Stiletto is available in different colours and strap options, making it a stylish and functional choice for any occasion.

Overall, Citizen watches are known for their quality, durability, and style. These popular models showcase the brand’s commitment to innovation and functionality, making them a popular choice for watch enthusiasts around the world.

Buying Guide

When looking to purchase a Citizen watch, there are a few key features to consider to ensure that you choose the best product for your needs.


Firstly, consider the style of the watch. Citizen offers a range of styles, from sporty to classic, so it’s important to choose one that suits your personal taste and lifestyle. Consider the occasion you will be wearing the watch for, and choose a style that fits appropriately.


Next, consider the functionality of the watch. Citizen offers a range of features, such as chronograph, alarm, and date display. Determine which features are important to you and choose a watch that offers those features.


The movement of the watch is also an important factor to consider. Citizen offers both quartz and automatic movements. Quartz movements are known for their accuracy and require minimal maintenance, while automatic movements are powered by the wearer’s wrist movement and do not require a battery.


The material of the watch is another important consideration. Citizen offers watches in a variety of materials, such as stainless steel, titanium, and leather. Consider the durability and comfort of each material and choose one that suits your needs.


Finally, consider the price of the watch. Citizen watches are available at a range of price points, so determine your budget and choose a watch that fits within it. Keep an eye out for discounts or sales to get the best value for your money.

By considering these factors, you can choose a Citizen watch that meets your needs and suits your personal style.

Official Website and Pages

CITIZEN WATCHES has an official website that provides customers with a comprehensive overview of the brand’s products and services. The website is easy to navigate and provides a wealth of information about the brand’s history, technology, and collections.

The website features a range of collections, including Promaster, Eco-Drive, and Attesa, as well as a range of limited edition watches. Customers can browse through the collections and view detailed images and specifications for each watch.

In addition to the website, CITIZEN WATCHES also has a number of social media pages, including Facebook, Twitter, and Instagram. These pages provide customers with updates on new products, promotions, and events, as well as behind-the-scenes looks at the brand’s design and manufacturing processes.

CITIZEN WATCHES is committed to providing customers with the highest level of service, and the official website and social media pages are an important part of this commitment. Whether customers are looking to purchase a new watch or simply learn more about the brand, the website and social media pages offer a wealth of information and resources.

Citizen Watches at Ernest Jones

Ernest Jones is an official stockist of Citizen Watches, offering customers a wide range of high-quality timepieces from this iconic brand. Citizen Watches are renowned for their precision, reliability, and innovative features, making them a popular choice for watch enthusiasts and casual wearers alike.

Whether you’re looking for a classic dress watch, a durable sports watch, or a stylish everyday timepiece, Ernest Jones has a Citizen Watch to suit your needs. The collection includes a variety of styles, from elegant leather strap watches to rugged stainless steel designs.

One standout feature of Citizen Watches is their Eco-Drive technology, which harnesses the power of light to keep the watch running without the need for a battery. This innovative technology is not only environmentally friendly but also ensures that your watch is always ready to go, without the hassle of regular battery replacements.

Customers can browse and buy Citizen Watches online at Ernest Jones, with free delivery and easy returns available. In addition, Ernest Jones offers interest-free credit options, allowing customers to spread the cost of their purchase over a period of time.

For those looking for a special gift, Ernest Jones also offers a range of personalised engraving options for Citizen Watches, adding a personal touch to this already special timepiece.

Overall, Ernest Jones is a trusted and reliable destination for those looking to purchase a Citizen Watch, with a wide selection of styles and features available to suit all tastes and budgets.


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